Industry updates, exclusive promotions, and highlights from our 6th Success Convention!
Welcome to the 2J Newsletter for August and September 2024! We’re excited to share the latest industry news, key promotions, and a recap of our recent 6th Success Convention. Let’s dive into the HVAC insights, tools, and deals you need to keep your business thriving this season.
News
Federal Incentives: Maximize Savings on 2023+ HVAC Installations
As an HVAC contractor, understanding federal incentives can help you provide greater value to your customers. With the Inflation Reduction Act of 2022, homeowners can now benefit from enhanced tax credits and rebate programs designed to encourage energy-efficient home upgrades.
Two key programs that will impact HVAC installations include:
- Energy Efficient Home Improvement Federal Tax Credit (Tax Section 25C): This tax credit allows homeowners to claim up to 30% of the cost of installing qualified high-efficiency HVAC systems, up to $1,200 annually.
- High Efficiency Electric Home Rebate Program: A state-administered rebate program providing up to $8,000 for homeowners who replace their HVAC systems with heat pumps or other high-efficiency equipment.
These incentives are not only a great opportunity for homeowners but also for contractors to promote energy-efficient solutions that align with evolving regulations. By offering guidance on these programs, you can help your customers save on their installation costs while enhancing the efficiency and performance of their systems.
4 Ways Your Business Can Attract Millennial Consumers
Millennials, those born between 1981 and 1996, are now the largest living adult generation in the U.S. As HVAC business owners, it’s essential to recognize that millennials, make up a significant portion of potential homeowners—and, therefore, customers. To effectively reach this tech-savvy, values-driven generation, your business should consider adopting these four strategies:
- Optimize for Mobile
Millennials live in a digital-first world, with 93% owning smartphones and using them for everyday searches. Ensuring that your HVAC business is mobile-friendly is crucial to attracting these customers. Start by listing your business on key online platforms like Yelp, Google, Bing, and Facebook to expand your reach. Additionally, make sure your website is easy to navigate on mobile devices—slow load times or difficult navigation can quickly push potential customers toward competitors.
Google offers tools to help businesses ensure their websites are mobile-friendly, such as the Mobile-Friendly Test and Mobile Usability Report. Most website platforms also provide mobile optimization guides to streamline this process.
- Build an Active Social Media Presence
Millennials are the most active generation on social media, with 90.4% engaged on platforms like Facebook, Instagram, X (formerly Twitter), and LinkedIn. To connect with this audience, your HVAC business needs a strong and engaging social media presence.
Choose the right platforms and build social media goals aligned with your business objectives. For example, if customer retention is a priority, your social channels should serve as an extension of customer service, offering real-time responses and valuable content. Instagram, in particular, is a great platform to visually showcase how your services improve homeowners' comfort.
- Offer Real-Time Customer Support
Millennials expect fast, reliable customer service. They value real-time responses and have little patience for poor service, with many willing to switch to a competitor if dissatisfied.
To meet these expectations, provide multiple customer service touchpoints—whether in person, over the phone, on your website, or via social media. Ensure all touchpoints are monitored, responses are personalized and timely, and consider offering self-service options for minor issues. Integrating all customer service platforms for a seamless experience will go a long way in retaining this customer base.
- Demonstrate Social Responsibility
More than 70% of global millennials are willing to pay more for sustainable products, and over 80% expect businesses to publicly commit to social responsibility. For HVAC businesses, this can mean adopting energy-efficient solutions, supporting local causes, or being environmentally conscious.
By showcasing your company’s values—whether through community involvement, sustainable practices like offering ENERGY STAR®-certified products, or supporting meaningful causes—millennials are more likely to connect with and support your business.
HVAC Training and Education
Optimizing HVAC Airflow: Troubleshooting Tips and Tools
Airflow is a critical component in the performance and efficiency of HVAC systems. Proper airflow ensures optimal heat transfer at the evaporator coil and distribution of properly conditioned air throughout the home. The right airflow maintains comfort and air quality, reduces energy consumption, and prevents equipment from overworking or failing prematurely. Diagnosing and resolving airflow issues are a must to ensure optimal system performance.
Tips for Troubleshooting Airflow in a Home’s HVAC System
To troubleshoot airflow issues in an HVAC system, HVAC techs can start with a basic checklist. Assess filters, as dirty or clogged filters can significantly restrict airflow. Inspect the ductwork for any obstructions, leaks, or disconnections that could impede airflow. Vents and registers should be examined to ensure they are open and unobstructed by furniture, curtains, or other objects. The blower motor should be verified for cleanliness and appropriate speed. Evaluate dampers for any closed or improper adjustments that could restrict airflow. Next, we’ll walk through some airflow tests that can help pinpoint system airflow issues.
Conducting a Delta T Test
The Delta T test measures the temperature difference between the return air and the supply air, providing insight into the system’s performance. Comparing the Delta T value to the manufacturer’s specifications can indicate issues such as low refrigerant charge, airflow restrictions, too much airflow, or dirty coils.
Conducting a Total External Static Pressure (TESP) Test
TESP measures the total resistance to airflow in the system, which helps identify restrictions or improper installations. To conduct a TESP test, technicians need a dual port manometer, static pressure tips, and flexible tubing. Zero the manometer while in ambient pressure with any tubing or probes attached. Specific placements will vary depending on your equipment, but in general target manometer placement will be before the blower and after the coil or heat exchanger. Calculate the TESP by adding the return and supply readings. Comparing the measured TESP to the equipment’s design specifications can indicate high static pressure due to restrictions, such as dirty filters, undersized ductwork, or low static pressure due to duct leaks or low fan speeds.
Conducting a Live CFM Test
Live CFM (cubic feet per minute) testing measures the actual airflow through the system. When assessing airflow efficiency, conducting air balancing or calculating capacity, a vital first step is measuring equipment CFM. To conduct a live CFM test, technicians need an airflow capture hood, or an anemomete. Allow the system to run for at least 15 minutes to stabilize, and ensure all doors and windows are closed to avoid interference from outside air. Measure airflow at the nearest air return to the equipment. If there is more than one return, measure at the return plenum. Comparing the total CFM to the system’s specifications can indicate issues such as duct leaks, blower motor problems, or improper system balancing. While target CFM will vary based on factors such as region or humidity, ensuring it is within the manufacturer’s specifications ensures optimal system performance and comfort for homeowners.
Proper airflow is essential for the efficiency, performance, and longevity of HVAC systems. Technicians must be proficient in troubleshooting airflow issues to maintain system integrity, as some fixes for inefficient airflow can be easily addressed. For more in-depth diagnostic and repair, conducting tests like Delta T, TESP, and live CFM provides comprehensive insights into the system’s performance, ensuring optimal operation and comfort for homeowners
Mastering HVAC Business Management: A Roadmap to Success
Running a successful HVAC business isn’t just about installing systems—it’s about mastering the fundamentals of business management. With the ever-evolving HVAC industry, staying ahead requires a strong strategy, solid leadership, and continuous improvement. Let’s break down the core elements for running a successful HVAC business.
1. Develop a Comprehensive Business Plan
A solid business plan acts as your roadmap for growth and success. It should include your financial goals, operational strategies, and long-term and short-term objectives. This plan not only sets the vision but also keeps your daily operations aligned with your business goals. Regularly review your plan to ensure your efforts are focused and efficient.
2. Embrace New Technology
Incorporating modern HVAC technology is key to streamlining your business. HVAC-specific software can help with everything from scheduling service calls to tracking customer interactions. Automated solutions reduce manual tasks, freeing up time for what matters most—growing your business and improving customer service.
3. Foster a Positive Company Culture
A successful company thrives on a strong culture. Encourage teamwork, reward top performers, and maintain open communication to create a workplace where your team feels valued. When your employees are happy and motivated, it reflects in their work and customer satisfaction.
4. Market Strategically
A strong marketing strategy sets you apart from competitors. Use a mix of online and traditional marketing to reach your target audience. Regularly monitor your marketing efforts to understand what’s working and optimize your budget. Remember: effective marketing helps maintain a steady flow of customers.
5. Focus on Customer Service
Excellent customer service is the foundation of your success. Simple measures like sending appointment confirmations, providing real-time updates, and offering multiple payment options can greatly enhance customer satisfaction. Going the extra mile helps build long-term relationships, leading to positive word-of-mouth referrals.
6. Simplify Payment Processes
Make it easy for customers to pay. Streamlined invoicing and payment options—such as offering online payments, credit card transactions, or financing options—can improve cash flow and reduce outstanding receivables. Using an HVAC-specific payment platform can simplify the billing process and get you paid faster.
7. Measure Your Success
Tracking performance metrics is crucial. Regularly review key areas such as technician performance, equipment sales, and marketing ROI. These insights help you understand what’s working and where adjustments are needed. Use this data to make informed decisions that drive growth and profitability.
8. Invest in Continuing Education
The HVAC industry is always changing, and staying informed is essential. Participate in industry events, join HVAC communities, and keep up with the latest trends. Ongoing education keeps you ahead of the curve, whether it’s about new products, business strategies, or market innovations.
By following these key principles, HVAC business owners can navigate challenges, streamline operations, and position their companies for long-term success. Keep evolving, stay informed, and continuously improve your approach to business management.
2J Supply Success Convention - Recap
We are thrilled to announce that our 6th Success Convention was an incredible achievement! This year’s event brought together HVAC professionals for a series of engaging workshops, informative sessions, and valuable networking opportunities.
Attendees benefited from expert insights, hands-on training, and showcased innovations from leading exhibitors, all aimed at enhancing their skills and business strategies. Thank you to everyone who participated and contributed to making this convention a memorable experience—we look forward to seeing you at our future events!
