Become a RUUD® Pro Partner™
Experience the Power of Pro Partnership

The Ruud® Pro Partner® Program recognizes and rewards HVAC contractors like you for your superior dedication to the sale, installation and servicing of Ruud® products. Built on contractor feedback and a philosophy of mutual success, the Ruud® Pro Partner® Program seeks to provide the best contractor loyalty experience in the HVAC industry, driven by:
- Product Innovation: The Ruud® Pro Partner® Program gives contractors insider access to Ruud’s full line of award-winning products—available with a wide range of features to suit every need and lifestyle
- Program Advancements: The Ruud® Pro Partner® Program features a vast array of resources that can help support and grow your business
- Partnership Approach: The Ruud® Pro Partner® Program is responsive and feedback-driven to ensure a mutually beneficial relationship and to forge a deeper partnership

Based on business size and participation levels in promotions and programs, Pro Partners® can realize over $40,000 of value from the program. Ruud® Online Ratings & Reviews, seasonal CashBack and Residential KwikComfort® Financing promotions, Digital Brand Advertising and ProClub Rewards are just some of the exclusive benefits that provide ROI to Pro Partners.

Complete the form below to request additional information about becoming a RUUD® Pro Partner®.
The Benefits of Getting Pro Powered
Consumer Experience
- The Ruud® Quality Pledge: Giving Pro Partners® peace of mind
- Residential KwikComfort® Financing: This program offers exclusive promotions for Pro Partners on eligible Ruud equipment—and offers homeowners better buying options
- Ruud Ratings & Reviews: These help Pro Partners build a strong online reputation and attract more online consumers
Training
- Tailored Training: We offer comprehensive training solutions, both online and in-person, covering all the topics you need to run a successful HVAC business
- Online Technical Training: Modules by Interplay Learning give you access to a full catalog of industry-leading training remotely and on your own time
- Graduate Studies Courses: We curated these business-related courses with you in mind
- Premier Learning Facilities: Our Innovation Learning Centers provide intensive, hands-on training that helps Pro Partners boost their business
Contractor Incentives
- Exclusive Ruud-administered Promotions: Extended CashBack promotion timeframes and exclusive Residential KwikComfort® Financing promotions. Best of all, Pro Partners can combine these rebates for even stronger purchase incentives
- ProClub Rewards: This valuable benefit makes it easy to quickly redeem the points you earn on eligible equipment purchases
Marketing and Business Support
- Ruud-generated Leads: We provide a number of exclusive opportunities to promote Pro Partners online
- Professional, Customized Digital Brand Advertising: Several options are available and can be targeted by region/state
- Priority Ruud.com Locator Listings: By bringing Pro Partners to the top of the list, your customers can find you more easily
- Pro Partner Social Media Program: We provide a social media management tool, along with ready-to-use Ruud-branded social media content for Pro Partners’ Facebook, X (formerly Twitter) and Instagram social media pages
- Exclusive Program Discounts and Promotions: Pro Partners enjoy exclusive benefits from our vendor partners
- Ruud RepBooster:™ Protecting and improving your online reputation is critical to your success, and RepBooster makes it easy
- Recruitment Support Program: In order to help Pro Partners with their recruitment efforts, we have partnered with MilitaryHire
Ready to Get Pro Powered?
To Be Eligible For a RUUD® Pro Partner® Membership, You Must:
Maintain high-performing Ruud® annual product sales, with annual purchases made up of at least 60% Ruud® residential products*
Maintain high-level customer service and satisfaction, as demonstrated by a four-star rating on the Online Ratings & Reviews Program via a minimum of 30 customer review submissions per year
Remain committed to continuing industry education / training, including completing a minimum of 10 collective, business-wide hours of authorized courses each year (this includes Ruud® online, in-class and conference courses, as well as certain industry courses)
Hold all required, current and applicable state license documentation; and be in good standing with your Ruud distributor
Rheem Sales Company, Inc. manufactures the Ruud brand of commercial and residential heating & cooling products. In keeping with its policy of continuous progress and product improvement, Rheem reserves the right to make changes without notice. Not available in Canada.
*Any single-phase residential equipment installed in a residential application—including single-family dwellings—which includes apartments, condominiums, duplexes and homes.